The rebrand of a New York City wine shop inspired the Tipsy Catfish concept, creating a new fresh and cohesive identity. The name itself draws inspiration from the catfish, symbolizing the store’s dedication to offering diverse and exceptional tasting experiences akin to the animal’s heightened sense of taste. With an emphasis on a wide-ranging inventory, regular tastings, and a welcoming community atmosphere, the reimagined brand creates an enticing and memorable wine shopping experience that caters to wine and spirits enthusiasts and novices alike.
